Profile

Self-motivated marketing professional with 5+ years of experience, having core competencies in brand & content marketing, driving business initiatives and managing cross-functional teams, along with a technical foundation in business intelligence.

Professional Experience

Marketing Manager

Property Share, Bengaluru
SEPTEMBER 2023 — PRESENT
  • Led comprehensive brand marketing, driving user communication and engagement across multiple channels
  • Planned & executed integrated marketing campaigns, leveraging media planning and impactful ATL & BTL campaigns to build long term brand equity
  • Developed, implemented and tracked go-to-market strategy for key campaigns, including listing launches, IPO promotions and rebranding initiatives
  • Spearheaded social media brand development by crafting targeted content strategies, resulting in a 250% follower growth within a year
  • Managed branded content, print, advertorials, and influencer marketing along with BTL campaigns on email, RCS and WhatsApp for 2.5+ lakh users
  • Utilized Hotjar to analyse customer journey and user behaviour, identifying key pain points and providing actionable insights for product enhancements
  • Supported with sales enablers like brochures, videos, partner events, testimonials, and promotional mailers

Assistant Business Manager

Asian Paints, Hyderabad
MAY 2021 — SEPTEMBER 2023
  • Responsible for driving business growth & customer marketing for the flagship A.P Beautiful Homes Stores in Andhra Pradesh and Telangana
  • Category Management of 10+ Décor categories with 2.5+ Cr of monthly GMV
  • Planned and implemented Annual Marketing Calendar with 30+ lakhs marketing budget towards ATL & BTL activations with B2C marketing
  • Led a team of 25+ direct & indirect employees and organised regular team trainings, maintained an NPS of 65%, mining effective consumer insights
  • Maintained dealer profitability by driving ROI agenda for each store while boosting primary & secondary sales with shoppers marketing
  • Collaborated with Brand, Projects, and Services teams to push up cross-selling and store conversions

Assistant System Engineer

Tata Consultancy Services, Mumbai
AUGUST 2017 — AUGUST 2019
  • Big Data Development implementing Data Ingestion and Transformation (ETL) on Hive database, using Spark, Scala, SQL, Hive, HDFS, and Hadoop
  • Spearheaded POC and Automation of Data Ingestion module, reducing effort estimates by 95% for development & execution of Ingestion programs
  • Received Client Appreciation for excellence in critical phases of the project

Awards & Achievements

  • National Finalist - Reliance T.U.P 5.0 - Top 14 out of 2500+ teams across 72 premier B-schools for pitching innovative start-up ideas (2020)
  • National Finalist- Piramal Tangram Challenge - Top 5 from 1000+ teams for using Design Thinking for rural entrepreneurship ideas (2019)
  • On the Spot Award for Excellence by Tata Consultancy Services (2018)

Education

MBA

Indian Institute of Management, Raipur
2019 — 2021
8.38 CGPA

B. Tech

Institute of Engineering and Technology, Lucknow
2013 — 2017
80.24%

XII

Kendriya Vidyalaya
2012 — 2013
88.2%

X

Kendriya Vidyalaya
2010 — 2011
10 CGPA

Skills

Brand Management Marketing Communication Social Media Marketing Digital Marketing Marketing Strategy Media Planning Content Management Market Research Design Thinking Retail Sales Microsoft Power BI Tableau SQL

Hobbies

Reading Sudoku Travelling Volunteering